Public Relations is the core service that Publicity Ink provides to clients.
Editorial and broadcast news coverage is paramount in establishing initial
credibility for a new company or to help generate new excitement about
an established business. We have relationships with many of the media
executives you want to reach. Having over 15 years of public relations
and journalism experience in this market enables us to be familiar with
a reporter's needs, interests and deadlines. Each press release we create
for a client has a unique story angle and an arresting headline designed
to capture the attention of reporters. Today, journalists and news producers
throw away more than 90% of the press releases they receive. That's why
we take great care in building your story with the right hook and creating
a media package that grabs attention. We help you stand out from the pack.
For each client, we customize a media database that specifically identifies
up to 500 of the top news sources you wish to target. The speed and immediacy
of the Web is changing the way the media receives and processes information.
In response to this rapidly-changing news world, Publicity Ink employs
the latest technology to assure that your press release reaches the news
desk of the reporter most likely to cover the story. Each publicity campaign
targets the media four ways: by mail, direct fax, broadcast e-mail and
personal contact. Utilizing the power of the Internet and business wire
service bureaus, we can reach more than 5,000 reporters a minute. In addition
to having an extensive list of contacts, we also provide the human touch
by building media relationships. Whether you want an exclusive story targeted
to one publication or a mass campaign for many, we work for you to get
your company noticed.
PR that works
Publicity Ink writes and compiles all press materials necessary to ensure
that your message will get you the coverage you desire, from cover letters
that pitch the story to news releases, bios of the principals, corporate
backgrounders, press kits, media alerts, photos, bylined articles, and
more. Our track record with clients is proof that our style of public
relations work, works. For each Publicity Ink news release, more than
95% of our stories get published.
Whether you need a professional organization to organize your grand opening
party, you are sponsoring a charity event, or appearing at a trade show,
let us handle all the details, from locating and staffing the facility
to inviting the press and creating a press conference area. Special events
are ideal press opportunities for new product launches, seminars, new
office openings, and trade shows. We will do everything in our power and
within budget to make your event not just a great party but a media opportunity